Professionally produced Voice Overs add further dimension to your message both subconsciously and consciously. By adding the power of the human voice, you create a connection to your audience, increasing the effectiveness and the retention of your message. Check out our Voice Over samples by clicking MultiMedia above.
A positive first impression is essential to relationships. People look for trust and integrity, and they expect subsequent encounters to reflect and reinforce their first impression. The same principles apply to brands and their products. Design plays an important role in building lasting relationships with end users and, thus, in supporting the brand’s promise.
Users expect mobile services to be relevant and user-friendly and to perform well. The limitations of the medium, however, impose significant challenges to designing products that meet all of those expectations. While often underestimated, performance is a crucial contributor to a trustworthy mobile user experience. Therefore, it should be considered a key driver in the design process.
Remember, performance in relation to design and guidelines can help shape design decisions related to performance while accounting for the needs of end users and businesses. These guidelines are based on the experiences of our teams in designing native mobile apps for a broad product portfolio and on multiple mobile platforms.
Performance For Mobile
People use their mobiles to enhance productivity, comfort and pleasure, everywhere and at anytime: waiting for the bus, walking on the sidewalk, checking which platform their train leaves from. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable in those environments.
Paradoxically, we’ve noticed that many mobile design cycles start with requests for great aesthetics first: “It has to look amazing!” Of course, stunning visuals will attract customers by making a great first impression. However, a long-lasting relationship depends on the quality of each encounter, which is also heavily influenced by how the app performs. An application that looks stunning but performs poorly can damage integrity. Users quickly notice software that is slow or likely to break (whether because of downtime, crashes, etc.), and this impairs both usage and brand perception. Users expect an app to be fast and responsive. If it’s not, it will get poor reviews, low ratings and low adoption numbers.
Performance Supports Brand Differentiation
Every product encounter affects the brand perception. Users are looking for the best tools to enhance their lives. To attract a significant user base in a landscape that is becoming more populated each day, a mobile app has to stand out. It should do something no other app does, or do it better than others do. These benefits reinforce the brand. Because performance is an essential element in the user experience, it directly helps to differentiate the brand. Taking this one step further: making a technically challenging feature perform smoothly will give the product a unique selling point, one that will be difficult to imitate.
A good example is the Flickr iPhone app. Flickr states on its website that it has two main goals: to help people to make their photos available, and to enable new ways to organize photo and video. Guess what? That is exactly what its app does well, thus fulfilling its brand’s promise.